The premier event for salon, beauty, fitness & wellness professionals.
October 5–6, 2025
Napa, California
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Festival-Meets-CEO
Get ready for a business festival like no other—where inspiration meets elevation, and strategy meets celebration. Vagaro's iconic.25 is taking over Napa with a festival-themed experience that brings together education, empowerment, and unforgettable moments under the California sun. We're mixing business brilliance with laid-back luxury: casual attire, cozy lounge areas, live entertainment, and Insta-worthy experiences—designed to spark your creativity and fuel your success.
The Iconic Experience
Star-Powered Sessions
We’re bringing together a star-studded lineup of speakers—from powerhouse entrepreneurs to industry experts—to spark your biggest ideas yet. You won’t want to miss these conversations. (Hint: Names dropping soon!)
Check out the Lineup
Game-Changing Business Workshops
Explore hands-on sessions covering everything from:
- Vagaro Mastery: Unlock the full potential of your software.
- Marketing + Branding: Attract more clients and keep them loyal.
- Financial Growth: Learn how to plan, earn, and scale smarter.
- Expansion Strategy: Get the tools to open more locations or grow your team.
See the Setlist
Wellness Mornings
Start your day with intention. Join us for morning yoga and mindfulness classes to get grounded before you level up.
Awards & Afterparty
The iconic.25 awards are where the industry’s boldest talents get the spotlight, the applause, and the recognition they’ve earned.
Then it’s lights down, music up, and all-white everything at the afterparty, where celebration turns into an unforgettable scene.
get The Awards Lowdown
Wine Tasting Saturday
(Optional Add-On)
Arriving early? Sip and socialize with fellow beauty, wellness, and fitness leaders at a private wine tasting experience on Saturday, October 4.
Golf Tournament
Ready to tee off with top-tier talent? Grab your spot in our Iconic Golf Tournament and connect with other leaders in a unique and relaxed setting.
Get your swing on
Past Speakers
Tabatha Coffey
Celebrity Hair Stylist, TV Personality, Salon Owner, Beauty Entrepreneur, Women's Life & Business Coach
Jeannie Mai
Emmy Award-Winning Talk Show Host, Producer, Celebrity Makeup Artist, Fashion Designer, & Anti-Trafficking Advocate
Kendra Scott
Founder, Executive Chairwoman and Lead Designer of a Billion-Dollar Jewelry Brand, Award-Winning Entrepreneur, Philanthropist, and Best-Selling Author
Venus Williams
7x Grand Slam Singles Tennis Champion, 4x Olympic Gold Medalist, Sportswear & Lifestyle Brand Entrepreneur, and New York Times Best Selling Author
Luka Hocevar
Entrepreneur, Founder of Vigor Ground Fitness, Former Pro Basketball Player, Fitness Trainer for Professional Athletes
John Mosley
Celebrity Barber, Educator, Founder and CEO of The Popular Nobody, John Paul Mitchell Systems Artistic Director
Britt Seva
Beauty Business Coach and CEO & Founder of Thrivers Society
Nick Romero
Barber & Owner of Rawknykz Barber Shop and Educator at Thank My Barber!
Ashley Bias
Celebrity Makeup Artist & Founder of Bias Beauty
Jason Everett
Business Coach & Co-Founder of High Performance Salon Academy
Sarah Rainbolt-Foss
Master Esthetician, Bolt Beauty LA
Vinny DeLeon
Master Barber & Owner, Vinny's Barbershop
The Keynote You Can't Miss
Fred Helou,
CEO of Vagaro
Every year, one of the most anticipated moments at Iconic is the keynote from our CEO, Fred Helou—and 2025 will be no different.
Fred isn’t just the visionary behind Vagaro—he’s someone who truly cares about this industry and the people in it. He spends time listening to our community, learning from your experiences, and building tools designed to help you grow, lead, and thrive.
This year, Fred will take the stage to unveil the latest innovations we’ve been working on—game-changing updates designed to make running your business smoother, smarter, and more profitable.
Whether you’re just getting started or scaling fast, this keynote will leave you inspired, informed, and fired up for what’s next.
A Note From Your Host
Charity Hudnall,
CMO of Vagaro
Hey there! I’m Charity, the Chief Marketing Officer here at Vagaro—and the proud host of this year’s Iconic Festival. I created this event with one big goal in mind: to bring the brightest minds and boldest talent from the beauty, wellness, and fitness worlds together in one unforgettable place.
Over the years, I’ve seen how powerful this community is. You’re building businesses, changing lives, and redefining what success looks like on your own terms. You deserve a space that not only fuels your growth but celebrates your wins—and that’s exactly what Iconic is all about.
This isn’t your typical conference. It’s where strategy meets soul, where inspiration feels like a party, and where you’ll leave with real tools, real connections, and real momentum. I can’t wait to welcome you to Napa and experience this together.
See you at Iconic!
— Charity
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The Iconic Venue
Our festival is designed for bold breakthroughs and business glow ups and the venue is no exception.
This year, we’re setting the scene at Chardonnay Golf Club in Napa Valley—where rolling vineyards meet wide-open skies. Tucked in the heart of wine country, it’s the perfect place to connect, recharge, and toast to what’s next. Expect scenic views, good energy, and yes—a few holes of golf if you're feeling inspired. It’s the kind of backdrop that makes big moments feel even bigger.
Chardonnay Golf Club
Travel Tips
We can’t wait to welcome you to Napa, California for a one-of-a-kind festival experience that blends business glow-ups with wine country vibes. As you prepare for your trip, here are some important travel tips to help you plan ahead:
Local Airports
San Francisco International Airport (SFO)
~1.5 to 2 hour drive to Napa
Oakland International Airport (OAK)
~1.5 hour drive to Napa
Sacramento International Airport (SMF)
~1.5 hour drive to Napa
Napa County Airport (APC)
Closest option for private flights and limited charters
Getting to Napa
Rental Car
All major airports offer rental car options for an easy, scenic drive.
Rideshare
Uber/Lyft are available from SFO, OAK, and SMF.
Private Shuttle or Car Service
We’ll be sharing preferred transportation partners soon.
Hotel Discounts
We’re working behind the scenes to secure exclusive discounts for nearby hotels. Keep an eye on your inbox—special rates will be released within the next two weeks!
We recommend holding off on booking accommodations until we announce these deals.
Get ready to elevate your business in wine country style!
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Iconic Awards
The Iconic Awards shine a spotlight on the beauty, wellness, and fitness professionals who aren’t just part of the industry—they’re pushing it forward. From solo stars to standout teams, we’re celebrating the Vagaro community members who show up, make moves, and do it all their own way. This high-energy night honors the people redefining what it means to be iconic—and the impact they’re making on the industry.
And once the awards are handed out, the party’s just getting started. The all-white afterparty brings the elegance, the energy, and the kind of vibe you’ll be talking about all year.
Nominations are in, and the countdown is on. With finalists to be revealed soon and an unforgettable night on the horizon, you won’t want to miss what’s coming next.
get The Awards Lowdown
FAQs
Rock your fabulous self and gear up to mingle with fellow business pros! Embrace that perfect blend of comfort and style as you put on your business casual charm, ready to make a lasting impression!
On Sunday, bring your best business casual vibe then switch it up in the evening to all white attire for the iconic awards ceremony and white party! On Monday it's time to bust out your favorite casual festival or golf attire.
The event will take place October 5–6, 2025 at Chardonnay Golf Club in American Canyon, CA.
Registration for the event can be done online through the event website https://iconic.vagaro.com
Yes! Some meals will be provided on both Sunday and Monday.
Sunday: Continental Breakfast and Dinner
Monday: Continental Breakfast
Lunch will be available for purchase both days.
Lunch will be available for purchase from a selection of local Food Trucks brought in to the venue. Vegetarian and Vegan options will be available as well.
Vegetarian and vegan options will be available for all meals provided at the event. We strive to accommodate different dietary preferences and needs.
Yes, of course—all are welcome! We love when attendees bring friends, business besties, or team members along for the experience. Just keep in mind that every guest will need their own ticket to attend.
We also offer special group pricing, so if you're coming with a crew, you're in for a deal. Simply click the Buy Tickets button to view the full breakdown of ticket options and discounts.
Although you can, tickets are limited and are expected to sell out closer to the event date. We encourage all attendees to purchase tickets ahead of time.
No, we will not be able to give refunds for the event. All tickets sales are final.
Yes, we strive to ensure that our events are accessible to all attendees. The venue is wheelchair accessible, and there will be designated areas to accommodate wheelchair users.
Sponsors
If you're interested in connecting with hundreds of engaged entrepreneurs and business owners, apply to be an iconic sponsor below.
Apply to be a sponsor