Email marketing is one of the most effective ways to stay connected with your clients and keep your business top of mind. While social media helps you reach new audiences, email allows you to communicate directly with the people who already know and trust your business. With Vagaro’s built-in email editor, creating professional campaigns is simple. You can start with ready-made templates or customise your own design, making it easy to send promotions, updates, and reminders that match your brand.
Use Visuals to Capture Attention
Adding images or GIFs is a simple way to make your emails more engaging. Visuals help bring promotions to life and make your message stand out in a busy inbox. A photo of a recent haircut, glowing skin results, or a relaxing treatment space allows clients to picture the experience before they even book. Including visuals can also improve engagement, as emails with imagery are more likely to catch attention and encourage clicks.
Save Time with Automation
Automation helps take the pressure off when it comes to marketing. Instead of sending messages manually, Vagaro allows you to create campaigns that automatically reach specific groups of clients. By using filters, you can target customers based on their visits or activity, making your emails feel more relevant and personalised. This means your marketing continues working in the background while you focus on running your business.
Campaigns That Keep Clients Engaged
Vagaro offers several campaign types designed to reconnect with clients and strengthen relationships. A lost customer campaign automatically sends emails to clients who have not visited in a while, often including a booking link or special offer. Birthday campaigns send messages before a client’s special day, often paired with a small reward or discount. You can also target loyal customers by filtering your client list to find those who visit regularly and sending them exclusive promotions or early booking access.
