If you're on the Vagaro Marketplace but not seeing the bookings you hoped for, don't worry; it usually isn't about lowering prices or running constant promotions. Success comes from being visible, building trust, and making it easy for clients to book with you.
Make Your Profile Pop
Your profile is your digital shop window, and first impressions matter. Clear service descriptions that explain the results clients can expect, high-quality images of your work, accurate pricing, and a bio that shows your personality all help build credibility. When your profile is complete and professional, potential clients are far more likely to book.
Master Reviews
Reviews play a crucial role in building trust and improving your visibility.
Encouraging happy clients to leave feedback should be part of your appointment process, as consistent, positive reviews reassure new clients and help your business stand out in search results. Over time, these reviews become a powerful tool for attracting more bookings.
Keep Your Calendar Bookable
Equally important is keeping your calendar accurate and accessible. The Marketplace prioritises businesses that are easy to book, so make sure your availability is up to date and that online booking is switched on. The more convenient it is for clients to book an appointment, the more likely they are to choose you over someone else.
Finally, don't underestimate the power of seasonal or trending services. Update your featured services for holidays, events, or trends - for example, "Summer Balayage™ or "Wedding Hair Trial." This shows clients you're current and active, and Vagaro's algorithm notices fresh content.
How to:
If you're unsure how to optimise or set up your Marketplace profile properly, head to the Vagaro support guide on the Marketplace to follow their step-by-step instructions on how to set it up and maximise visibility.
