Google reviews are one of the most powerful ways to grow your salon, spa, or wellness business online. They help improve your visibility in search results, build trust with potential clients, and encourage more bookings from people discovering your business for the first time. The good news is that gaining more reviews does not need to feel awkward or complicated — it simply comes down to creating the right habits within your client journey.
The best time to ask for a review is shortly after a successful appointment. Clients are naturally more likely to leave positive feedback when they are feeling happy with their treatment, haircut, or overall experience. Keeping the request friendly and natural often works far better than sounding too scripted.
Using systems that make communication easier can also help. Platforms like Vagaro allow businesses to stay connected with clients through automated emails, text reminders, and follow-up messages, making it much easier to share direct review links after appointments.
Here are a few unique ways to encourage more Google reviews:
- Add a QR code at reception that links directly to your Google review page
- Include a review reminder in your email signature or booking confirmation
- Celebrate positive reviews on social media to encourage others to leave feedback
- Train your team to mention reviews naturally during checkout conversations
- Reply to every review to show appreciation and build stronger client relationships
Consistency is key so even gaining a small number of genuine reviews each week can make a noticeable difference over time. Aim to have at least 10 4/5 star reviews showing. The more active and engaged your Google profile looks, the more confidence potential clients will have in choosing your business.
