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“Shibui is built upon 7 elements. These are uncompromising rules that hold us accountable to you and the products we make. They are everydayness, implicity, modesty, simplicity, imperfection, sincerity, and naturalness.”
Gluten, sulfate, paraben, and cruelty free, our vegan formulations start in a base of coconut water. We’ve “cleaned” up haircare. Unconditional & uncomplicated, Aluram is the new norm for beauty.
11 collections created for every hair type, texture and style. there's something for everyone, so shop by collection to find your ideal hair products - feel free to mix + match.
Top-Selling Professional Products For All Hair Types. For Silky, Smooth Humidity-Proofed Hair.
Temporary root touch-up spray instantly conceals unwanted gray hair between salon visits.
Our unique color-adaptive pigments smoothly adhere to the hair fiber and self-adjust to perfectly match hair color, providing a lustrous, natural shine.
A multitasking, argan oil-infused hair oil to smooth frizz, detangle, condition, and boost shine by up to 118%. Named the #1 haircare oil in the US.
We are the strong-grip, no-rip hair tie that gives back!
Easy, elevated beauty solutions. Know best for their Silk Pillowcases, Microfiber Towels and Heatless Styling options.
"Good hair starts with a good routine."