About Us

Founded in Chicago in 2011, Viva La Frida Salon is a Latina-owned beauty studio inspired by art, individuality, and confident self-expression.

Led by Master Colorist and Beauty Consultant Veronica Avila, our salon specializes in dimensional color, balayage, haircuts, Hair Botox, and restorative treatments. Every service begins with listening to your goals and creating a personalized plan that supports both your style and the health of your hair.

Our welcoming team also offers brows, lashes, waxing, facials, and makeup services. Whether you’re ready for a transformation or simply need time to refresh, we want you to leave feeling seen, cared for, and beautiful.