Start iconic.25 with yoga and mindfulness at the Napa Valley Marriott. Stretch, breathe, and set intentions for an inspiring weekend ahead.

Board the shuttle to Chardonnay Golf Club and enjoy scenic Napa views en route to a day of inspiration. When you arrive, light breakfast bites will be available to help kick off your morning.

Kick off iconic with a powerful welcome and keynote sessions that will inspire, challenge, and set the tone for an unforgettable two days.

Refuel, recharge, and connect with fellow attendees over a relaxed midday break.

Dive into focused breakout sessions packed with practical strategies and fresh ideas you can use immediately.

Return to the Marriott for a quick refresh before the evening events.

Depart the Marriott to Chardonnay Golf Club for dinner and celebration.

Enjoy cocktails and dinner, followed by the Toni & Guy Hair Show and the iconic.25 awards, honoring the industry’s top talent.

Lights down, music up. Keep the festival energy going—dance, celebrate, and make lasting memories.

Return safely from Chardonnay Golf Club to the Marriott after a night of celebration.

Another energizing start at the Napa Valley Marriott with yoga and mindfulness to energize your body and focus your mind.

Take a scenic shuttle ride to Chardonnay Golf Club and enjoy the Napa Valley views along the way, then grab a few light breakfast bites at the venue before the sessions begin.

Welcome back to day two of iconic. Get ready for another round of powerful keynotes and fresh insights to fuel your next move.

Learn from top voices during the KNOWN and SalonEVO panels, gaining strategies to grow your business.

Take a well-earned midday break. Grab lunch, recharge, and get ready to finish iconic strong.

Kick off your afternoon with festival vibes! Connect with peers, explore vendor booths, catch live demos, and enjoy pop-up performances in the outdoor festival atmosphere.

Ready to tee off? Join the iconic.25 Golf Invitational for an afternoon of relaxed competition and connection with top-tier talent in a stunning setting.

Wrap up your iconic experience with final thoughts, gratitude, and inspiration to take everything you’ve learned and put it into action. This isn’t goodbye – it’s the start of what’s next.