1. Shampoo First (Yes, Even Curly Hair Needs It!)

1. Make sure to clarify at least every other week to keep your scalp clean and refreshed.
2. When using shampoo (especially a clarifying one), let it sit for 2 minutes - this gives the cleansing agents time to work.
3. No suds = not clean yet. That means the shampoo is still grabbing onto buildup, so go in for a second round if needed!
4. When shampooing, use your fingertips (not your nails) to gently massage your scalp. Think of it as cleaning your scalp, not scrubbing your hair.
5. The pH of your shampoo should match yours 4.5-5.5

2. Condition Like You Mean It

1. Apply conditioner from ends up to scalp - don’t be afraid of weighing your hair down. It actually helps balance your scalp’s pH, keeping oiliness and flakiness in check.
2. Now’s the perfect time to detangle. The conditioner gives you the slip you need to brush through tangles gently.
3. Your hair should be soaking wet while conditioning. Water helps distribute the conditioner evenly and gives your curls the hydration they need.

1. Water is Your Best Friend

1. Don’t let your hair dry out before styling! Keep it wet or damp when applying products to lock in hydration.

2. Apply Products Like a Pro

1. Focus on the ends first, then work your way up to the roots - this prevents product buildup on your scalp.
2. Use a brush or comb to help distribute product evenly for best results.
3. Apply your products in sections if needed, making sure every curl has a little love.
4. When applying products, your hair should feel slick and seaweed-like. If it feels dry or sticky add more water. If it feels like the product is disappearing into your hair or felling rough (but wet) add more product.

3. Scrunch, Don’t Shake!

1. Scrunching isn’t rough or aggressive - it’s more like gently squeezing the curls upward in your hands to help them form.
2. First, scrunch with your hands to disperse water and product.
3. Then, scrunch with a soft, fine-knit T-shirt (instead of a towel) to help reduce frizz and breakage.

1. Try not to touch your hair while it's drying - less touching = less frizz.
2. Pro tip: If your hair feels cool to the touch, it’s still wet inside the curl.
3. Once it’s fully dry, scrunch out the crunch to break up the cast and reveal those juicy, defined curls.

If You're Diffusing:

1. Use heat protectant.
2. Use the diffuser to gently cup the curls and hold them in place - avoid moving it all around your head.
3. Let the curls dry in their natural shape with as little disruption as possible.
4. Diffuse on low or medium heat to avoid frizz and heat damage, and always take breaks to check for dryness before over-drying.