START HERE

LIGHTENED HAIR GUIDE

CLEANSE

your foundation

  1. Use a gentle, moisturizing shampoo most washes
  2. All shampoo needs to be 4.5-5.5 on pH scale
  3. Clarify every other week to remove buildup + minerals
  4. Let shampoo sit ~2 minutes so it can actually work
  5. Use purple/blue shampoo only when needed (not every wash)

TREAT

keep it healthy, not fried

  1. Condition ends up to scalp every wash
  2. Leave conditioner on a few minutes (don’t rush it)
  3. Detangle gently while wet, starting from the ends
  4. Be mindful of buildup if your hair starts feeling dull or heavy
  5. Prioritize moisture. Most lightened hair needs hydration more often than protein. If your hair feels weak or overly stretchy, ask your stylist about strengthening treatments.

PROTECT

(this is what keeps your blonde nice)

  1. Always use heat protection regardless of heat styling
  2. Be gentle with wet hair (it’s more fragile)
  3. Keep up with toners/glosses to maintain your color
  4. Get regular trims to prevent breakage
  5. If your hair feels “off,” it might be your water → time for a reset/clarify
  6. UV, chlorine, and salt water can all affect lightened hair.
  7. Sleep on a satin or silk pillowcase if possible.