LIGHTENED HAIR GUIDE
CLEANSE
your foundation
- wash 2–3x a week
- use a gentle, moisturizing shampoo most washes
- clarify every other week to remove buildup + minerals
- let shampoo sit ~2 minutes so it can actually work
- use purple/blue shampoo only when needed (not every wash)
TREAT
keep it healthy, not fried
- condition mid-lengths to ends every wash
- leave conditioner on a few minutes (don’t rush it)
- rotate moisture + bond repair (you need both)
- detangle gently while wet, starting from the ends
- be mindful of buildup if your hair starts feeling dull or heavy
PROTECT
(this is what keeps your blonde nice)
- always use heat protection before any hot tool
- be gentle with wet hair (it’s more fragile)
- keep up with toners/glosses to maintain your color
- get regular trims to prevent breakage
- if your hair feels “off,” it might be your water → time for a reset/clarify